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As Eid al-Fitr 1445 H festivities draw closer, Indonesians are again immersed in preparations for the Eid homecoming journey, known as “mudik.”The Ministry of Transportation (Kemenhub) of the Republic of Indonesia projects that the potential movement of people during the 2024 Eid season could reach 71.7% of Indonesia’s population, or approximately 193.6 million people. With the mudik season and holidays drawing near, Traveloka, the leading travel platform in Southeast Asia, shares the trends for the 2024 Eid season.
Iko Putera, CEO of Transport at Traveloka, notes, “As the Eid holiday approaches, consumers began planning their trips as early as February. It’s not just transportation; accommodation bookings are also on the rise, signaling the enduring popularity of staycations. Moreover, many consumers are taking advantage of the Eid period to visit various tourist attractions.”
As part of its Eid holiday preparations, Traveloka is bolstering its infrastructure to ensure safe and comfortable travels for consumers. Iko explains, “Aligned with our commitment to excellent service, Traveloka collaborates closely with partners to ensure inventory availability across our comprehensive product range, including transportation (Flights, Trains, Bus & Travel), Accommodations, and Xperience. Our customer service team is also specially equipped to handle diverse needs and inquiries efficiently.”
Traveloka’s Eid Homecoming and Holiday Trends
In the first part of 2024, Traveloka has noticed a significant increase in Eid homecoming and holiday trends during Ramadan compared to previous months. Internal data indicates a surge in transportation bookings, particularly with Flight searches for critical destinations such as Surabaya, Yogyakarta, Padang, Makassar, and Bali doubling compared to the preceding month. Moreover, there is a growing interest in international travel to destinations like Kuala Lumpur, Singapore, and Bangkok.
Ground transportation options like Trains, Buses, and Travel (door-to-door shuttles) remain popular, especially for inter-island travel within Java. Searches for Bus & Travel during Eid have increased nearly twelvefold, while Train searches have risen over thirtyfold compared to the previous month. Top domestic destinations for ground travel include Yogyakarta, Surabaya, Semarang, Malang, Bandar Lampung, and Padang. To address the heightened demand during the homecoming season, Traveloka has collaborated with Cititrans to introduce new bus routes such as Jakarta – Semarang – Solo – Yogyakarta and Jakarta – Surabaya – Malang, accessible through the Traveloka website or app.
Internal data from Traveloka indicates varying peak periods for both the homecoming and return journeys, based on ticket purchases. For Flights, peak departures will be on April 5-6, 2024, with returns peaking on April 14-15, 2024. Trains will see its peak departure period from April 5-8, 2024, and returns beginning on April 13-15, 2024. Similarly, Bus & Travel surge in departures will be between April 3-8, 2024, with returns peaking on April 13-15, 2024.
Following the increase in transportation searches, there was a surge of over 50% in accommodation searches during the Eid holiday, compared to the previous month. Four-star hotels were particularly popular, whether for city staycations or out-of-town getaways. Key destinations for accommodation searches during the Eid homecoming and holiday period in 2024 included Bandung, Jakarta, Yogyakarta, Surabaya, Semarang, and Malang. Traveloka also noted a nearly 50% rise in interest in international accommodations during the Eid holiday week compared to the preceding week. Asian countries such as Malaysia, Japan, Singapore, Thailand, Vietnam, and Hong Kong emerged as top destinations for the 2024 Eid holiday period.
During the Eid holiday, many individuals explore various tourist attractions, as evidenced by the doubling of searches for amusement parks and recreational areas. While residents of Jakarta typically venture outside the city or even abroad during Eid vacations, the city becomes a sought-after destination for those residing elsewhere, drawn by the relatively affordable transportation costs. This trend results in an increase in tourists from beyond Jakarta visiting popular spots such as Dufan – Ancol, Taman Mini Indonesia Indah, and Kidzania, along with other attractions like the Kecak Dance at Pura Uluwatu in Bali and Jatim Park in Malang. Moreover, there has been a twofold increase in demand for tour packages, with destinations like Labuan Bajo, Kintamani, the Thousand Islands, Ubud, and Borobudur (Punthuk Setumbu) emerging as top choices.
Easy travel with Traveloka
To accommodate the surge in traffic during the homecoming and Lebaran holidays, Traveloka has partnered with Kopi Kenangan along with well-known shuttle services, Jackal Holidays and Areon. This collaboration offers consumers a selection of convenient pick-up and drop-off locations, enhancing accessibility and convenience. Consumers can choose to depart from the Virtual Point at Kopi Kenangan Shell Kesambi (Cirebon) with Jackal Holidays, heading to Jackal Holidays’ Bandung pool (Dipati Ukur & Pasteur), or departing from Kopi Kenangan Antapani (Bandung) with Areon, bound for the Areon pool in Jakarta (Setiabudi & Kuningan area).
The journey will be even more delightful with fresh drinks from Kopi Kenangan. Customers can enjoy their favorite beverages while waiting for shuttle pickup at strategic locations in cities such as Bandung and Cirebon, two top destinations for land transportation, especially shuttle services.
Ananditha Mayasari, AVP, Head of Marketing, Kopi Kenangan, said, “We’re delighted to join forces with Traveloka to aid travelers during the Lebaran 2024 homecoming season. This partnership also aligns with Kopi Kenangan’s commitment to offering outlets at key points along the homecoming route, such as rest areas along the Java Island toll road, providing travelers with a comforting break during their long journey.”
Traveloka goes beyond providing travel solutions by offering innovative products, features, and attractive deals to meet consumer needs such as the Promo Rama dan Kenyamanan the Rama and Comfort Promo program. The program offers discounts of up to 50% on various travel products, including Flights, Accommodations, Buses, Trains, and Xperience, available on the Traveloka app and website until April 21, 2024.
Recognizing the heightened interest in international travel and the associated risks, including visa issues, Traveloka introduces the Visa Protection feature. Travelers can rest assured that if their visa is rejected, Traveloka will refund 100% of the travel costs, subject to terms and conditions. For more details on the Visa Protection feature, visit the Traveloka website.
Release ID: 89126627
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