AA: Every day can be so different, and every video takes a different amount of filming. I could film a video that’s like, “Here’s a week in my life,” and then I have hours and hours of footage, or it could be more of a “challenge” video. Most of my time is spent editing, which is always interesting because I feel like when people see content creators, you never really think of them behind the scenes spending hours just sitting on the laptop. But the majority of my job is [me] at my desk doing my thing. But I love editing and I think editing YouTube videos is so special. I really admire the dedication and the artistry that goes into making a longform video.
TV: Do you have a team that helps you with content creation?
MP: I film it myself. Faces [a photographer and videographer on my team] is usually here for more events. I have three YouTube editors and one girl [who edits] all my short form content. She does my Reels, my makeup videos, all that stuff, because I’m doing so much all the time that I like to film, send it over to her, and then she can make me a bunch of videos that I can consistently post. She herself is a UGC creator, so she gets the vibe. So, I would say I have around four editors.
AA: I have my siblings: me and my brother and my sister are a trio. We’re connected at the hip, so we all help each other out and we all do content creation. I do have editors help me, but I always touch up the video [myself]. It’s like a team effort. Because I am a little bit of a perfectionist, I’ll have people rough cut it and edit videos, but I always go in, tweak it, and [add] my music. So it depends… tt’s whatever the vibes are.
TV: What is it like being a content creator specifically at Coachella?
MP: I actually just posted something for a beauty brand. I filmed that TikTok and while I was in the car, I was editing it on the way over here and sent it over. This morning, I woke up and they had [notes], so I edited it, sent it back in the group chat, posted it, and then I have another to do with them tomorrow. But it’s been really easy though, because there’s a lot of wait time. Yesterday I got five Reels up during Coachella, and literally right after Sabrina [Carpenter] ended, I got another reel up. But it’s just because as we’re walking from place to place, I’m on my phone. [I] have time to do it.
Shot by Honestine Fraser/Teen Vogue