40 Best Swimsuit Brands to Shop Trendy Bathing Suits for 2024

  • Price Range: $$-$$$
  • Return Policy: Items must be returned within 30 days from the date of purchase, and they must be in their original state, unworn, unwashed, and with all tags intact.
  • Size Range: XS-XXL
  • Sustainability: Since the end of 2023, 100% of Roxy swimwear and wetsuit ranges are made with certified recycled, organic or other responsibly sourced materials.

Roxy Beach Classics One Piece Swimsuit

Looking to update your swimwear without spending a fortune? Victoria’s Secret has you covered with styles that are both affordable and on-trend. From glam bikinis to sleek one-pieces, they offer a little bit of luxury for everyone, making it easy to refresh your beach look on a budget.

  • Price Range: $-$$$
  • Return Policy: All items can be returned or exchanged within 30 days, and must have all tags in tact.
  • Size Range: XS-XXL, some swim is available in bra sizes
  • Sustainability: By the end of 2022, 83% of VS’s Tier 1 and 44% of its Tier 2 lingerie and apparel production partners have committed to emission reduction targets, and 71% of its Tier 1 vendors and 30% of its Tier 2 material suppliers have committed to Science Based Targets initiatives.

VS Archives Swim Strappy Bandeau Bikini Top

VS Archives Swim Strappy Hardware Brazilian Bikini Bottom

Best Full-Coverage Swimwear: J.Crew

Prefer to keep things understated but stylish? J.Crew’s swimwear lineup offers that perfect balance of full coverage and timeless elegance. Their pieces are all about comfort meets classic, with high-quality materials and cuts that make you feel covered yet chic—ideal for enjoying the sun in style.

  • Price Range: $$-$$$
  • Return Policy: For U.S. orders, J.Crew accepts returns and exchanges within 30 days. A fee of $7.50 will be deducted from your refund if you use the brand’s prepaid shipping label.
  • Size Range: 0-24
  • Sustainability: By 2025, J.Crew is aiming for 100% of its key fibers to be sustainably sourced, including 100% of its cotton.
  • Our favorite styles: “I’ve worn this V-neck in classic black for over five years and get compliments on it all the time,” Glamour commerce editor Malia Griggs says. “Its plunging cut draws attention to my smaller chest, which I like, and its ruching is loose and comfy against my midsection. I especially appreciate that its fabric has UPF 50 sun protection woven in! I actually wear the suit year-round as a bodysuit under skirts and pants.”

J.Crew Ruched V-Neck One-Piece

J.Crew Cutout One-Piece Swimsuit

Choosing the best bathing suit fabrics

If you’re not sure how to shop, start by checking the fabric. Opt for supportive, durable materials like polyester, spandex, or nylon that can withstand multiple wears and washes without breaking down or stretching out. These synthetics can hold up to chlorine and are more likely to keep their color and shape than natural picks like cotton. Some swimsuits also double as UPF clothing, which (along with your handy body sunscreen) protects your skin from the sun’s rays.

How to wash bathing suits

To wash bathing suits properly, start by rinsing them in cold water immediately after use to remove chlorine, salt, and oils. Hand washing is the gentlest method: fill a sink with cool water and add a small amount of mild detergent. Gently agitate the water and let the bathing suit soak for up to 30 minutes. Rinse thoroughly with cool water to remove all soap residues. Avoid wringing or twisting the fabric, as this can damage its elasticity. Instead, gently squeeze out excess water and lay the bathing suit flat on a clean towel. Roll the towel up with the bathing suit inside to gently press out more water, then lay it flat to air dry, away from direct sunlight and heat sources.

Bathing suit sizing: How to know your size

Finding the perfect fit for a bathing suit can be a bit tricky, as sizing often varies between brands. To start, take accurate measurements of your bust, waist, and hips using a measuring tape. Measure the fullest part of your bust, the narrowest part of your waist, and the widest part of your hips. Once you have your measurements, consult the size chart provided by the bathing suit brand. Remember, it’s not just about the numbers; consider the style and cut of each different bathing suit as well. Some designs may run smaller or larger, so it’s important to think about how you want the bathing suit to fit—snug for support or a bit looser for comfort. Many bathing suits also come with adjustable features like straps or ties, allowing for a more personalized fit.

Bathing suit types: What’s best for you?

The right bathing suit for you depends on your personal style, your needs, and the activities you have planned. For active pursuits like swimming or boating, look for styles with good support and secure fastenings. For simply lounging by the pool or at the beach, a more relaxed fit with less coverage can do. Some popular types of bathing suits include: