Coachella 2024 might have been the 23rd edition of the annual music and arts event, but make no mistake — the sentiments around this year’s festival were loud and clear: Coachella isn’t tired, it’s fun again.
Over the past few years, the iconic music festival held in Indio, California has been criticized for its changing culture. More influencers than music lovers seemed to be in attendance, with content creation overshadowing the connection between artists and their fans. But this year, Coachella’s heart and chaotic good energy is shining through once more, causing festival FOMO to spread rapidly across the Internet.
Did you see Taylor Swift running around the festival grounds with Ice Spice and Travis Kelce? Or Rihanna making surprise appearances, dressed to the nines? What about unexpected linkups between Lana Del Rey and Billie Eilish, or Tems and Justin Bieber? We’re so back, baby.
Off-site, the festival’s frenetic enthusiasm only heightens. Adjacent to Coachella, tucked within the nooks and crannies of the Palm Desert were some of the most interesting, authentic, and immersive experiences for celebs, music fans, and influencers alike… and everyone knows the Coachella parties can be even cooler than Coachella itself. Below, check out nine of this year’s Coachella parties and events that the desert still can’t stop talking about.
Passes.com’s Pizza Slime x Revolve After Party
Online creator platform Passes.com hosted the after party of all after parties with an exclusive event bridging the realms of fashion, music, and entertainment. While much of the desert was asleep, stars like Leonardo DiCaprio, Saweetie, Sabrina Carpenter and Barry Keoghan, Justin and Hailey Bieber, Jeff Bezos, and Rihanna and A$AP Rocky were partying under the stars with Revolve and Pizza Slime in the valley.
“Passes.com is a platform where every creator is supported to monetize their business through providing exclusive opportunities that allows them to grow their fan base,” says Passes.com founder, tech entrepreneur Lucy Gao. “We were so excited to have collaborated with Pizza Slime and Revolve to provide our favorite creators a Coachella experience that they’ll never forget.” You know it’s an unforgettable when Rihanna pops out.
818 Outpost
Kendall Jenner’s award-winning tequila brand brought the Wild West to Coachella with her second iteration of the 818 Outpost, an exclusive, one-day pop-up experience in the desert. Constructed to resemble a pioneer-style western town, the 818 Outpost featured a full-service saloon with snacking provisions from GoPuff, a cowboy hat customization station from Bumble, a frontier-core photo moment powered by editing app Tezza, a mini glam booth hosted by Anastasia Beverly Hills, and complimentary festival essentials from partners like Kourtney Kardashian’s Lemme, Liquid I.V., Vacation Inc., Zico, Olipop, Chamberlain Coffee, and Kylie Jenner’s recently launched Sprinter canned vodka sodas. (Must be 21+ to follow and share @drink818 and @drinksprinter.)
CELSIUS Cosmic Desert
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Popular energy drink Celsius kicked off Coachella Weekend 1 with its largest event ever to celebrate the launch of the brand’s latest flavors, the new Space Vibe Trilogy. Celsius took over a super-luxe, 10-acre private estate to host the Cosmic Desert, the VIP event included a lineup of performances by T-Pain, Two Friends, and Xandra. Attendees were also able to enjoy free bites from local food trucks, drinks from multiple space-age designed bars around the property, fun photo activations on-site like massive, foggy spaceships, and seemingly endless merch. And get this: Celsius even offered to ship the merch to your house if you didn’t have space in your suitcase. Celebs like Halle Bailey, Barry Keoghan, Landon Barker, Ava Max, Karrueche Tran, Chantel Jeffries, Nazanin Mandi, Rickey Thompson, and David Dobrik all stopped by the interstellar experience for a taste of the trio of new flavors.
Camp Poosh
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